Back to studio
Dealership · USA

RidgeAuto.

A dealership OS with an AI lead-router baked in.

Year
2024
Timeline
14 weeks
Role
Platform, AI, Integrations
Start a similar build
The project

Inventory, leads, service and finance in one place — plus an AI agent that qualifies inbound leads and routes them to the right advisor in seconds.

Inside the product

Every screen, engineered on brand.

ops.ridgeauto.com/leads
Lead pipeline · Austin
AI routed · 128 today
New
24
J. Ortiz
F-150 · used
S. Cole
F-150 · used
D. Reed
F-150 · used
Qualified
18
M. Rios
F-150 · used
L. Park
F-150 · used
T. Hays
F-150 · used
Test drive
9
A. Sun
F-150 · used
B. Ford
F-150 · used
K. Vega
F-150 · used
Won
6
N. Ives
F-150 · used
R. Cho
F-150 · used
P. Uzo
F-150 · used
ops.ridgeauto.com/inventory
Inventory · 12 locations
Live sync
F-150 Lariat
$42k · 3 avail
Corolla LE
$19k · 7 avail
Model Y
$54k · 1 avail
Rav4 XLE
$31k · 4 avail
Silverado
$49k · 2 avail
CX-5
$27k · 6 avail
ops.ridgeauto.com/ai-router
AI lead router · live
Hi, interested in the 2023 F-150 Lariat you have. Trade-in?
Graded hot · budget $45k · trade: 2019 Ranger. Routed to Advisor Nia · 12s.
Draft reply: "Hi Jamie — we have that Lariat at the Austin lot. I can hold it for a 4pm test drive and value your Ranger on arrival."
Score 92SLA 28sTest drive booked
Advisor app · Nia
Jamie Ortiz
Hot · F-150 Lariat
Test driveToday 4pm
Trade valuationReady
Shared lead pipeline

Every inbound lead lands in a shared board scored by AI in under 30 seconds.

01
Problem

RidgeAuto's 12 dealership locations were losing hot leads inside a slow CRM. Response times averaged 43 minutes, inventory across sites was out of sync, and service scheduling relied on phone calls that customers didn't return.

02
Solution

A unified dealership OS with real-time inventory sync, a lead pipeline shared across locations, and an LLM lead-router that grades every inbound message, drafts a first reply and assigns it to the right advisor in under 30 seconds.

03
Outcome

Sales cycle down 40%, test-drive bookings up 27%, and no-shows down by a third thanks to automated SMS + email nudges. Full ROI payback in six months.

Highlights
  • Real-time inventory sync across 12 dealership locations
  • AI lead-router that grades and assigns in under 30 seconds
  • Service scheduling with SMS + email nudges to reduce no-shows
Their dealership platform and AI lead-router shortened our sales cycle by 40%. Rare to find this level of execution.
NB
Noah Bennett
COO, RidgeAuto Dealers (Texas)

Want something like RidgeAuto?

Book a free discovery call and we'll scope it in a week.

Start a project
More case studies