LumaCart.
A luxury storefront tuned for the GCC.
- Year
- 2025
- Timeline
- 10 weeks
- Role
- Design, Engineering, Growth
Headless commerce rebuild with a bespoke design system, blazing-fast PDPs and a paid-media engine that pushed revenue 3.2× in the first quarter.
Every screen, engineered on brand.
Bespoke PLPs with server-driven merchandising and cinematic imagery — LCP under 1.8s on mobile.
LumaCart's legacy Shopify theme was slow, generic and losing carts on mobile. Their paid spend was scaling ad costs, not revenue — LCP over 4s, a 71% mobile bounce rate and no clear brand system across PDP, PLP and checkout.
We rebuilt the storefront headless on Next.js + Hydrogen with a bespoke editorial design system, GCC-native checkout (Tabby, Tamara, Apple Pay), server-rendered PDPs and a paid-media engine wired directly to product feeds and audience segments.
Within 90 days: 3.2× revenue at the same ad spend, add-to-cart up 41%, and a mobile LCP under 1.8s. The team now ships editorial drops weekly from Sanity without touching a developer.
- Editorial-grade art direction paired with utility-grade merchandising
- Custom checkout with Tabby, Tamara and Apple Pay for the GCC
- Server-driven personalization on collections and PDPs
Pionyx rebuilt our storefront and ran our paid stack — revenue jumped 3.2× in 90 days. Feels like an extension of our team.
Want something like LumaCart?
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