Headless rebuild
Storefront rebuilt on a headless stack with edge caching served close to GCC users.
Year · 2025Sector · E-commerce · DubaiDuration · 9 weeksScope · Web + Growth
01
The challenge
Where they were stuck.
- ✕
Storefront LCP over 5s on mobile in the region
- ✕
Checkout drop-off above 70%
- ✕
Ad spend scaling without matching revenue
02
What we did
The build, step by step.
Checkout surgery
Three-step checkout collapsed to one, with local payment methods and AED-first pricing.
Paid restructure
Account rebuilt around product margin tiers with server-side conversion tracking.
Lifecycle flows
Abandoned cart, post-purchase and win-back flows in Arabic and English.
03
How the product looks
Screen skeletons from the build.
Structure-first views of the key screens — layout, hierarchy and the jobs each screen does.
Storefront
Storefront
- Editorial hero
- Collection rail
- Story block
- Trust bar
Product
Product
- Gallery
- Variant picker
- Sticky buy bar
- Reviews
Checkout
Checkout
- Single step
- Local payments
- Express wallets
- Summary
Shopify HydrogenCloudflareKlaviyoMeta CAPIGA4
04
Results
What changed after launch.
3.2×
Revenue in 90 days
1.4s
Mobile LCP
-31%
Checkout drop-off
“Pionyx rebuilt our storefront and ran our paid stack — revenue jumped 3.2× in 90 days.”
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