Back to studio
Fashion · Paris

Maison Verre.

An editorial brand site with couture-level detailing.

Year
2025
Timeline
8 weeks
Role
Art direction, Motion, CMS
Start a similar build
The project

A slow, deliberate brand experience: cinematic loading, editorial storytelling and a lookbook engine the marketing team can update without a developer.

Inside the product

Every screen, engineered on brand.

maisonverre.com
Maison Verre — FW '25
La lumière,
tissée
Scroll — the collection
maisonverre.com/lookbook/fw25
maisonverre.com/atelier
Atelier
A house of
slow craft
Since 1968, every piece leaves our Paris atelier hand-finished. We believe in fewer, better things — and in websites that read like the collections they sell.
FREN
FW '25 · 03/24
Robe Céleste
€1,890
Editorial homepage

A cinematic, slow-scrolling entry inspired by the atelier's own print campaigns.

01
Problem

Maison Verre's brand was couture, but their site was a template. Newsletter sign-ups were flat and every seasonal lookbook required two weeks of developer time to publish.

02
Solution

An editorial site built on Astro + Sanity with a bespoke motion system tuned for slow, luxurious pacing, multilingual FR/EN storytelling, and a lookbook engine the marketing team publishes to in minutes.

03
Outcome

Sessions 2.4× longer, newsletter sign-ups up 58%, and AAA accessibility across the site. Seasonal drops now go live the same afternoon they're briefed.

Highlights
  • Seasonal lookbooks published in minutes, not weeks
  • Motion system tuned for slow, luxurious scroll pacing
  • Multilingual FR / EN with localized editorial voice
The website is genuinely one of the best in our category. Craft, motion, typography — every detail is intentional.
SL
Sophie Laurent
CMO, Maison Verre (Paris)

Want something like Maison Verre?

Book a free discovery call and we'll scope it in a week.

Start a project
More case studies