Content pillars
Four pillars — transformations, education, founder voice, behind-the-chair.
Year · 2025Sector · Beauty · IndiaDuration · Ongoing retainerScope · Instagram Growth
01
The challenge
Where they were stuck.
- ✕
No content system and no audience
- ✕
Competing with established local salons
- ✕
Enquiries needed to convert into bookings, not likes
02
What we did
The build, step by step.
Reels engine
Batch shoot days producing 30 assets a month, scripted around stopping hooks.
Grid identity
A visual system that reads as a brand at a glance in the profile view.
DM funnel
Comment-to-DM automation that turns interest into a booked slot.
03
How the product looks
Screen skeletons from the build.
Structure-first views of the key screens — layout, hierarchy and the jobs each screen does.
Profile
Profile
- Bio + CTA
- Highlights
- Grid system
- Pinned reels
Reel
Reel
- Hook frame
- Caption SEO
- Save prompt
- CTA sticker
DM funnel
DM funnel
- Trigger word
- Auto reply
- Booking link
- Follow-up
Reels strategyPremiere ProMetricoolMeta AdsDM automation
04
Results
What changed after launch.
0→6k
Followers in 2 months
5×
Reach lift
Daily
Inbound DMs
“Instagram management and reels strategy took us from 0 to 6k+ followers in two months. Real followers, real DMs.”
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