Kalya Studio.
From 0 to 6k+ followers in two months — with real DMs.
- Year
- 2025
- Timeline
- 6 months
- Role
- Content, Growth, AI
Full-stack Instagram management: reels strategy, editorial content, influencer ops and a light-touch AI assistant for community replies.
Every screen, engineered on brand.
glass skin routine
A rolling weekly cadence of reels + carousels shot in a consistent art direction.
Kalya was posting beautifully but growing slowly. Reels felt inconsistent, DMs sat unanswered for days, and influencer collabs were briefed on gut feel with no revenue tie-back.
A weekly reels engine with editorial art direction, an influencer program measured against attributable revenue, and a soft AI assistant that drafts DM replies in the founder's voice for a human to send.
11.5× follower growth in six months, 6.8% engagement (5× category average) and a 220% jump in weekly DMs — the majority now converting to consult bookings.
- Editorial-grade reels shot on a rolling weekly cadence
- Influencer partnerships briefed and measured against revenue
- AI-assisted community replies that still sound like the founder
Instagram management + reels strategy took us from 0 to 6k+ followers in two months. Real followers, real DMs.
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